Olympic Partners
©2020
Olympic Partners
Olympic Partners
Demonstrate the critical role the Partners play and raise awareness of each partnership
Client ↘
International Olympic Committee
Year ↘
2020
Role ↘
Art Direction, Editing
Agency ↘
Publicis Group
The Olympic Partners programme is the highest level of Olympic sponsorship, granting category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games to a select group of global partners. IOC approached us to demonstrate the critical role the Partners play, raise awareness of each partnership and promote the unique values and appeal of Olympic commercial properties through online content.
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What I did
The biggest challenge I had to face on this project was that I was only allowed to use footage from the IOC online bank library and existing footage from the Partners that had to be legally approved by their internal communication teams. I managed to define an overall structure and look and feel for the 11 films I had to create.
© 2023
