Groupe Mutuel

©2022

Groupe Mutuel

Groupe Mutuel

Rebranding of Switzerland's biggest insurance company

Client ↘
Groupe Mutuel

Year ↘
2021 / 2022

Role ↘
Art Direction, Design

Agency ↘
MetaDesign

                     Perspicuity, implication and proximity are the core values at the heart of the new Groupe Mutuel identity. The health insurance company approached us to rethink entirely their new brand positioning, personality and values thought strategy, tone of voice and design system. The result is a bold and coherent identity that is simple yet thoughtful and adaptive, fulfilling all of the brand’s communication aspects, products and services.

GM_IMG_1075x1472_brochure_01-1
GM_IMG_1075x1472_logo-bicolor-1
GM_IMG_1860x1110_triptic_01


What I did

                     I applied competition research and analysis to create a distinguished and effective identity that speaks fluently to the new brand shift, more human and emotional. I worked from conception to brand launch, creating multiple strong and recognisable brand elements from the logo itself to the colour palette and combinations, design system and internal communication launch.

GM_IMG_1075x1472_Typo
GM_1233x810_colors_palette_03
GM_IMG_logo_grey
GM_IMG_colors_primary_02
GM_IMG_old_new_01
GM_IMG_1075x1472_business-card
GM_IMG_1075x1472_iPhone
GM_IMG_brochurex3_1860x1110_V03
GM_IMG_1860x1110_macbook_02
GM_1075x746_signage
GM_IMG_1075x1472_borchure_02
GM_IMG_1860x1110_iPasiPhoen_01
GM_IMG_brochurex3_1860x1110_V05
GM_IMG_1075x1472_stationary
GM_IMG_icons_01
GM_IMG_1075x1472_IMG_01
GM_IMG_1075x1472_iPhone_app_01
GM_IMG_1075x1472_post-01
GM_IMG_poster_blue_02
GM_IMG_1860x1110_Insta_02-2
GM_IMG_1860x1110_Insta_01
GM_IMG_1075x1472_brochure_03
GM_IMG_1075x1472_IMG_02
GM_IMG_1233x810_enveloppe
GM_IMG_1860x1110_Posters-street_02-2
GM_1075x746_logo-office
GM_1075x746_signage_02
GM_IMG_1860x1110_sponsoring_01
GM_IMG_poster_red_01

© 2023

Back to top Arrow