IMD Proposal
©2020
IMD Proposal
IMD Proposal
Rebranding proposal for the International Institut of Management and Development
Client ↘
IMD Lausanne
Year ↘
2020 / 2021
Role ↘
Art Direction, Design
Agency ↘
MetaDesign
Founded by business executives for business executives, IMD are an independent academic institution with Swiss roots and global reachout. They approached us with the task of bringing the IMD experience to life through a new visual identity and tone of voice, all centred around their core values - pioneering, brave, open and collaborative. The result below is one of the identity proposals I developed, focusing primarily on the openness and collaborative values, within a dynamic and synergistic environment.
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What I did
The solution was to create a symbol, one that encapsulates both the synergy and interconnection within and beyond the institute. The centred circle shape illustrates the internal environment while the outside arrow shapes stand for the different knowledge brought about by their varied teaching methods. The simple form allows for consistent use and immediate recognition. Constructed within a perfect square, the symbol expands into multiple variations when added together, creating this ongoing puzzle of knowledge and connections which IMD procure to provide for the future.
© 2023
