The Earth Project
©2022
The Earth Project
The Earth Project
Engaging customers to vote for Nespresso's sustainable campaign
Client ↘
Nespresso
Year ↘
2021
Role ↘
Art Direction, Design, Editing
Agency ↘
Publicis Group
Through the Swiss initiative Nespresso Earth Project, Nespresso Switzerland invites all consumers in Switzerland to take a more active role in its sustainability activities. For every Nespresso order, whether online or in a boutique, consumers have the opportunity to support one of two causes that are intimately linked to coffee and essential to addressing societal and environmental issues. In total, Nespresso Switzerland donated up to 1 million Swiss francs to Asili and PUR Projet, distributed in proportion to the votes received.
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What I did
Trees and water are two fundamental elements to our lives. The design direction chosen is all about simplicity and purity. I used universal patterns, duality in the photography and clean layout, in line with the Nespresso Global brand guidelines, to create everything from the visual identity, to print and digital assets as well as merchandising.
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Collaboration
The Swiss adventurer and explorer Mike Horn also acted as a key partner and friend on this project, sharing the same values and supporting the initiative through online content.
© 2023
