Groupe Mutuel
©2022
Groupe Mutuel
Groupe Mutuel
Rebranding of Switzerland's biggest insurance company
Client ↘
Groupe Mutuel
Year ↘
2021 / 2022
Role ↘
Art Direction, Design
Agency ↘
MetaDesign
Perspicuity, implication and proximity are the core values at the heart of the new Groupe Mutuel identity. The health insurance company approached us to rethink entirely their new brand positioning, personality and values thought strategy, tone of voice and design system. The result is a bold and coherent identity that is simple yet thoughtful and adaptive, fulfilling all of the brand’s communication aspects, products and services.
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What I did
I applied competition research and analysis to create a distinguished and effective identity that speaks fluently to the new brand shift, more human and emotional. I worked from conception to brand launch, creating multiple strong and recognisable brand elements from the logo itself to the colour palette and combinations, design system and internal communication launch.
© 2023
